Unit Plan Lesson 4

Lesson 4 - Butt out!!

Big Ideas:

Students will examine ads and PSAs encouraging viewers not to smoke

Curriculum Expectations:

Health and Physical Education

C2.3 Demonstrate the ability to make and support healthy, informed choices about smoking, using their understanding of factors that affect decisions about smoking and a variety of personal and interpersonal skills and thinking processes

Media Literacy:

1.1 identify the purpose and audience for a variety of media texts
1.2 use overt and implied messages to draw inferences and construct meaning in media texts
1.5 identify whose point of view is presented or reflected in a media text, citing supporting evidence from the text, and suggest how the text might change if a different point of view were used

Procedure:

Before (Activation):

• Use Smart Notebook software and Smartboard or media cart and have students provide points to complete a T-Chart with the pros and cons of smoking (pros according to the advertisements)
• Brainstorm - use Smart Notebook or Kidspiration to create a mind map - Now that students have seen ads for tobacco companies, what would they say/do in their own anti-smoking ad (what messages, visuals, etc)?

During (Minds-On):

• View a selection of anti-smoking ads and PSAs
• Examples: Star Wars PSA , Anti-smoking PSA (and others)
• Discuss (review since this likely would have been covered before) what elements make these effective ads with respect to how they get their message across to viewers

After (Consolidation):

• Have students use Bitstrips for Schools to create a sample of a script for an anti-smoking PSA. Review rubric before beginning work on their strips

Assessment:

Resources:

Youtube Videos
Bitstrips for schools