Students will examine tobacco advertisements and look at ways that companies make smoking look appealing to consumers
Curriculum Expectations:
Health and Physical Education
C2.3 Demonstrate the ability to make and support healthy, informed choices about smoking, using their understanding of factors that affect decisions about smoking and a variety of personal and interpersonal skills and thinking processes
Media Literacy:
1.1 identify the purpose and audience for a variety of media texts
1.2 use overt and implied messages to draw inferences and construct meaning in media texts
1.5 identify whose point of view is presented or reflected in a media text, citing supporting evidence from the text, and suggest how the text might change if a different point of view were used
Procedure:
Before (Activation):
Use media cart or Smartboard to view a variety of examples of
Discuss how the ads appeal to different types of consumers and may influence certain consumers to purchase cigarettes of tobacco products (such as young vs. old, women vs. men, minimizing health concerns, advertisements that include sports and outdoor elements to appeal to more health-conscious people)
Look at the messages being sent in the different ads (for example, a "luxury" cigarette ad may imply a luxurious lifestyle for its consumers; ads featuring a medical professional imply health benefits)
After (Consolidation):
Students will use an online tool such as Glogster or Animoto to create an advertisement (Glogster to creata poster or magazine-type ad, and Animoto to create a video ad) to convince someone to purchase and/or use tobacco products. Students will also provide a short writeup stating their target audience and what elements they included to appeal to that audience.
Lesson 3 - Why Smoking?
Big Ideas:
Students will examine tobacco advertisements and look at ways that companies make smoking look appealing to consumersCurriculum Expectations:
Health and Physical Education
C2.3 Demonstrate the ability to make and support healthy, informed choices about smoking, using their understanding of factors that affect decisions about smoking and a variety of personal and interpersonal skills and thinking processesMedia Literacy:
1.1 identify the purpose and audience for a variety of media texts1.2 use overt and implied messages to draw inferences and construct meaning in media texts
1.5 identify whose point of view is presented or reflected in a media text, citing supporting evidence from the text, and suggest how the text might change if a different point of view were used
Procedure:
Before (Activation):
During (Minds-On):
After (Consolidation):
Assessment:
Resources:
YoutubeStanford School Of Medicine Lane Medical Library website
Media Awareness Network
Glogster
Animoto
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